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Analytics & Event Tracking

Funnel Calculator

Visualize conversion funnels, identify drop-off points, and calculate the impact of improving each step.

Funnel Steps

Enter each step in your funnel from top to bottom, with the number of users at each stage.

Funnel Analysis

5%
Overall Conversion Rate
From 10,000 → 500
Total Entering
10,000
Total Converting
500
Average Step Conversion
55%
Biggest Drop-Off
Paying Customers has the lowest conversion rate at 20% (80% drop-off). Improving this step will have the biggest impact on overall conversion.

Step-by-Step Breakdown

Website Visitors
10,000 entering → 10,000 completing
100%
0% drop-off
Impact of 10% improvement:Overall conversion would increase from 5% to 5% (+0%)
Sign Ups
10,000 entering → 5,000 completing
50%
50% drop-off
Impact of 10% improvement:Overall conversion would increase from 5% to 6% (+1%)
Activated Users
5,000 entering → 2,500 completing
50%
50% drop-off
Impact of 10% improvement:Overall conversion would increase from 5% to 6% (+1%)
Paying Customers
2,500 entering → 500 completing
20%
80% drop-off

Funnel Optimization Tips

Improving Conversion

  • • Focus on the step with the biggest drop-off first
  • • Remove friction and unnecessary form fields
  • • Add social proof and trust signals
  • • Improve page load speed and mobile experience
  • • A/B test different copy, CTAs, and layouts

Understanding Drop-Off

  • • Track where users abandon the funnel
  • • Use session recordings to see user behavior
  • • Survey users who didn't complete the funnel
  • • Analyze error messages and technical issues
  • • Compare drop-off rates across segments

Learn More in The Course

This tool is derived from Module 1 of "The Ultimate Growth Engineering Course." Learn the complete experimentation framework, how to design better tests, and interpret results like a pro.

Explore the Course