Master Growth Engineeringin 7 Modules
20,947 words of expert content covering the complete growth engineering lifecycle, from foundations to advanced monetization strategies.
What You'll Learn
This course provides a comprehensive overview of Growth Engineering principles and practices, drawing on established frameworks and real-world tactics to drive sustainable user and revenue growth.
Data-Driven Growth
Master metrics, analytics, and experimentation frameworks used by top Silicon Valley companies.
User Psychology
Understand activation, habit formation, and retention strategies that create long-term user engagement.
Growth Loops
Build self-reinforcing systems that create compounding, sustainable growth without constant investment.
Detailed Course Modules
Each module builds upon the previous, taking you from growth engineering foundations to advanced monetization and real-world application.
Foundations of Growth Engineering
Essential frameworks, metrics, and mindset for growth engineering
Learn how Facebook apps scaled to 20M+ users with $0 ad spend using systematic growth engineering principles.
Learning Objectives
- Define Growth Engineering vs Traditional Marketing
- Understand Product-Led Growth (PLG) principles
- Set up North Star Metrics and OKRs
- Build data infrastructure for user-level tracking
- Master the experimentation framework
Key Topics Covered
- Growth Engineering Definition & Mindset
- Setting Goals & Key Metrics (NSM, LTV, CAC, K-Factor)
- Data Infrastructure & Measurement Tools
- User Research Methods (Qualitative & Quantitative)
- A/B Testing & Experimentation Framework
Activation & Onboarding
Convert users into engaged customers with optimized onboarding flows
Discover why Facebook's '7 friends in 10 days' became their key activation metric and how to find yours.
Learning Objectives
- Identify your product's 'Aha!' and Habit Moments
- Design segmented onboarding flows
- Apply the 4 Activation Fits framework
- Use PNIP Pyramid for behavior influence
- Reduce friction and increase motivation
Key Topics Covered
- Understanding Activation (Aha! Moment, Habit Formation)
- Designing Effective Onboarding (Segmentation, Information Scent)
- Psychology of Activation (4 Fits, PNIP Pyramid, Friction Reduction)
Growth Loops & Virality
Build self-reinforcing growth systems and viral mechanics
Learn the exact referral mechanics that drove Pinterest's explosive growth through UGC loops.
Learning Objectives
- Understand Funnels vs Loops for sustainable growth
- Build and optimize Referral Loops (K-Factor > 1)
- Create User-Generated Content (UGC) Loops
- Design Paid Acquisition Loops
- Leverage network effects and viral mechanics
Key Topics Covered
- Funnels vs. Loops (Compounding Growth)
- Referral Loops (K-Factor, Incentive Design, Viral Mechanics)
- User-Generated Content Loops (SEO, Community Building)
- Paid Acquisition Loops (LTV:CAC Optimization)
User Acquisition
Master organic and paid acquisition channels for sustainable growth
Case study: How Mystery Science used strategic SEO and community building to become the largest elementary science curriculum in the US.
Learning Objectives
- Execute 'Rocket Boost' tactics for initial traction
- Master Organic Search (SEO) strategies
- Build communities and leverage social platforms
- Optimize paid acquisition campaigns
- Use direct outreach and sales tactics
- Leverage platforms and strategic partnerships
Key Topics Covered
- Kickstarting Growth (Product Hunt, Marketplaces, PR)
- Organic Search (Technical SEO, Content Strategy, Link Building)
- Organic Social & Community Building
- Paid Acquisition (Multi-Channel, Campaign Optimization)
- Direct Outreach & Sales (Lead Generation, Cold Email)
- Platform Leverage & Partnerships (App Stores, API Integrations)
Retention & Engagement
Keep users coming back with advanced retention strategies
Understand the psychology behind addictive products and how to build habit-forming experiences ethically.
Learning Objectives
- Apply habit formation psychology (Trigger-Action-Reward-Investment)
- Implement gamification and engagement loops
- Analyze retention with cohort analysis
- Resurrect dormant users with targeted campaigns
- Build community and social features
Key Topics Covered
- Habit Formation (The Habit Loop, Frequency & Depth)
- Engagement Strategies (Gamification, Octalysis Framework)
- Retention Analysis (Cohort Analysis, Behavioral Patterns)
- User Resurrection (Segmentation, Re-engagement Tactics)
Monetization & Advanced Concepts
Revenue optimization and advanced growth engineering tactics
Learn how to scale from a $3,000 course to a $125M+ acquisition through systematic revenue optimization.
Learning Objectives
- Connect growth efforts to revenue optimization
- Implement Product-Led Sales (PLS) strategies
- Conduct competitive intelligence analysis
- Build growth-oriented culture and teams
- Master the essential growth tooling stack
Key Topics Covered
- Pricing Strategies & LTV Optimization
- Product-Led Sales (PQLs, Sales Integration)
- Competitive Intelligence (Tools & Techniques)
- Building Growth Culture & Cross-Functional Teams
- Growth Tooling & Resources
Capstone Project
Apply everything you've learned to a real-world growth challenge
Put your skills to the test with a comprehensive growth audit and strategy for a real company.
Learning Objectives
- Conduct comprehensive growth audits
- Develop prioritized growth strategies
- Present findings and recommendations
- Apply frameworks to real companies
- Create actionable implementation roadmaps
Key Topics Covered
- Growth Audit Case Study (Real Company Analysis)
- Strategic Planning (Prioritization, Roadmapping)
- Peer Review & Presentation Skills
Bonus Resources Included
Get exclusive templates, tools, and frameworks to accelerate your growth engineering implementation.
E-commerce Launch Checklist
Step-by-step checklist for launching and scaling e-commerce products
Growth Metrics Dashboard Template
Pre-built dashboard template for tracking key growth metrics
A/B Testing Calculator
Statistical significance calculator for growth experiments
User Persona Research Template
Framework for conducting user research and building personas
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