Master Growth Engineeringin 7 Modules
Expert content covering the complete growth engineering lifecycle, from foundations to advanced monetization strategies.
What You'll Learn
This course provides a comprehensive overview of Growth Engineering principles and practices, drawing on established frameworks and real-world tactics to drive sustainable user and revenue growth.
Data-Driven Growth
Master metrics, analytics, and experimentation frameworks used by top Silicon Valley companies.
User Psychology
Understand activation, habit formation, and retention strategies that create long-term user engagement.
Growth Loops
Build self-reinforcing systems that create compounding, sustainable growth without constant investment.
Detailed Course Modules
Each module builds upon the previous, taking you from growth engineering foundations to advanced monetization and real-world application.
Foundations of Growth Engineering
Day 1Essential frameworks, metrics, and mindset for growth engineering
Learn how Facebook apps scaled to 20M+ users with $0 ad spend using systematic growth engineering principles.
Learning Objectives
- Define Growth Engineering vs Traditional Marketing
- Understand Product-Led Growth (PLG) principles
- Set up North Star Metrics and OKRs
- Build data infrastructure for user-level tracking
- Master the experimentation framework
Key Topics Covered
- Growth Engineering Definition & Mindset
- Setting Goals & Key Metrics (NSM, LTV, CAC, K-Factor)
- Data Infrastructure & Measurement Tools
- User Research Methods (Qualitative & Quantitative)
- A/B Testing & Experimentation Framework
Activation & Onboarding
Day 2Convert users into engaged customers with optimized onboarding flows
Discover why Facebook's '7 friends in 10 days' became their key activation metric and how to find yours.
Learning Objectives
- Identify your product's 'Aha!' and Habit Moments
- Design segmented onboarding flows
- Apply the 4 Activation Fits framework
- Use PNIP Pyramid for behavior influence
- Reduce friction and increase motivation
Key Topics Covered
- Understanding Activation (Aha! Moment, Habit Formation)
- Designing Effective Onboarding (Segmentation, Information Scent)
- Psychology of Activation (4 Fits, PNIP Pyramid, Friction Reduction)
Growth Loops & Virality
Day 3Build self-reinforcing growth systems and viral mechanics
Learn the exact referral mechanics that drove Pinterest's explosive growth through UGC loops.
Learning Objectives
- Understand Funnels vs Loops for sustainable growth
- Build and optimize Referral Loops (K-Factor > 1)
- Create User-Generated Content (UGC) Loops
- Design Paid Acquisition Loops
- Leverage network effects and viral mechanics
Key Topics Covered
- Funnels vs. Loops (Compounding Growth)
- Referral Loops (K-Factor, Incentive Design, Viral Mechanics)
- User-Generated Content Loops (SEO, Community Building)
- Paid Acquisition Loops (LTV:CAC Optimization)
User Acquisition
Day 4Master organic and paid acquisition channels for sustainable growth
Case study: How Mystery Science used strategic SEO and community building to become the largest elementary science curriculum in the US.
Learning Objectives
- Execute 'Rocket Boost' tactics for initial traction
- Master Organic Search (SEO) strategies
- Build communities and leverage social platforms
- Optimize paid acquisition campaigns
- Use direct outreach and sales tactics
- Leverage platforms and strategic partnerships
Key Topics Covered
- Kickstarting Growth (Product Hunt, Marketplaces, PR)
- Organic Search (Technical SEO, Content Strategy, Link Building)
- Organic Social & Community Building
- Paid Acquisition (Multi-Channel, Campaign Optimization)
- Direct Outreach & Sales (Lead Generation, Cold Email)
- Platform Leverage & Partnerships (App Stores, API Integrations)
Retention & Engagement
Day 5Keep users coming back with advanced retention strategies
Understand the psychology behind addictive products and how to build habit-forming experiences ethically.
Learning Objectives
- Apply habit formation psychology (Trigger-Action-Reward-Investment)
- Implement gamification and engagement loops
- Analyze retention with cohort analysis
- Resurrect dormant users with targeted campaigns
- Build community and social features
Key Topics Covered
- Habit Formation (The Habit Loop, Frequency & Depth)
- Engagement Strategies (Gamification, Octalysis Framework)
- Retention Analysis (Cohort Analysis, Behavioral Patterns)
- User Resurrection (Segmentation, Re-engagement Tactics)
Monetization & Advanced Concepts
Day 6Revenue optimization and advanced growth engineering tactics
Learn how to scale from a $3,000 course to a $125M+ acquisition through systematic revenue optimization.
Learning Objectives
- Connect growth efforts to revenue optimization
- Implement Product-Led Sales (PLS) strategies
- Conduct competitive intelligence analysis
- Build growth-oriented culture and teams
- Master the essential growth tooling stack
Key Topics Covered
- Pricing Strategies & LTV Optimization
- Product-Led Sales (PQLs, Sales Integration)
- Competitive Intelligence (Tools & Techniques)
- Building Growth Culture & Cross-Functional Teams
- Growth Tooling & Resources
Capstone Project
Day 7Apply everything you've learned to a real-world growth challenge
Put your skills to the test with a comprehensive growth audit and strategy for a real company.
Learning Objectives
- Conduct comprehensive growth audits
- Develop prioritized growth strategies
- Present findings and recommendations
- Apply frameworks to real companies
- Create actionable implementation roadmaps
Key Topics Covered
- Growth Audit Case Study (Real Company Analysis)
- Strategic Planning (Prioritization, Roadmapping)
- Peer Review & Presentation Skills
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