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Analytics & Event Tracking
Budget Allocation Calculator
Optimize multi-channel budget allocation with multiple strategies (equal, proportional, ROI-weighted, optimal) and get performance projections.
Budget & Strategy
Marketing Channels
Recommended Allocation
Total Budget
$5,000
Projected Conversions
224
Projected Revenue
$22,970.59
Projected ROAS
4.59:1
Google Ads$2,970.59
59.41% of budget+49% vs current
Facebook$1,452.94
29.06% of budget-3% vs current
LinkedIn$576.47
11.53% of budget-42% vs current
Strategy Comparison
| Strategy | Proj. Revenue | Proj. Conversions | Recommended |
|---|---|---|---|
| optimal | $22,970.59 | 224 | ✓ Best |
| proportional | $22,222.22 | 211 | |
| roi-weighted | $22,000 | 205 | |
| equal | $21,666.71 | 200 |
Optimization Insights
✓ Projected 3.3% ROAS improvement with optimal allocation
LinkedIn: Recommended -42% budget decrease (underperforming)
✓ Google Ads is your top-performing channel (400% ROI)
Optimal allocation considers both efficiency and budget constraints
This strategy maximizes conversions while respecting min/max budgets
Projected results: 224 conversions, $22,970.59 revenue
Allocation Strategies Explained
Strategy Types
- • Equal: Splits budget evenly - good for testing
- • Proportional: Maintains current mix while scaling
- • ROI-Weighted: Focuses on highest-returning channels
- • Optimal: Maximizes efficiency with constraints
Best Practices
- • Set minimum budgets to maintain channel presence
- • Use optimal strategy for mature campaigns
- • Consider proportional for consistent growth
- • Test equal allocation for new channels
- • Review allocations monthly and adjust
Learn More in The Course
This tool is derived from Module 1 of "The Ultimate Growth Engineering Course." Learn the complete experimentation framework, how to design better tests, and interpret results like a pro.
Explore the Course