A/B Testing & Experimentation

ICE/PIE Scorer

Prioritize experiments using ICE or PIE framework with automatic ranking and scoring for optimal resource allocation.

Select Framework

Experiment Ideas

Impact (1-10)

Confidence (1-10)

Ease (1-10)

Impact (1-10)

Confidence (1-10)

Ease (1-10)

Impact (1-10)

Confidence (1-10)

Ease (1-10)

Prioritized by ICE

Redesign homepage hero section

High Priority

Score

8.0

Impact: 9

Confidence: 8

Ease: 7

Add social proof on pricing page

High Priority

Score

8.0

Impact: 7

Confidence: 9

Ease: 8

Implement referral program

Medium Priority

Score

6.0

Impact: 10

Confidence: 5

Ease: 3

Framework Comparison

ICE Framework

• Impact: How much will this move the needle?
• Confidence: How sure are you it will work?
• Ease: How easy is it to implement?
• Best for: Quick prioritization, startup environments
• Simple average of three scores

PIE Framework

• Potential: How much improvement is possible?
• Importance: How valuable is the page/feature?
• Ease: How easy is it to implement?
• Best for: Page optimization, established products
• Focuses on optimization opportunities

Learn More in The Course

This tool is derived from Module 1 of "The Ultimate Growth Engineering Course." Learn the complete experimentation framework, how to design better tests, and interpret results like a pro.

Explore the Course