A/B Testing & Experimentation

Experiment Documentation Template

Generate standardized experiment documentation with hypothesis, variants, metrics, success criteria, and implementation checklist.

Experiment Documentation Template

Create standardized experiment documentation with hypothesis, variants, metrics, and success criteria. Perfect for A/B tests and growth experiments.

Basic Information

Experiment Name *

Hypothesis *

Owner *

Target Audience

Start Date *

End Date (optional)

Metrics

Primary Metric *

Secondary Metrics (optional)

Success Criteria *

Variants

2 variants configured

Variant 1

Variant Name *

Description *

Variant 2

Variant Name *

Description *

Additional Information

Risks & Considerations

Additional Notes

Required Fields Missing

• Experiment name is required
• Hypothesis is required
• Owner is required
• Start date is required
• Primary metric is required
• Success criteria is required
• Variant description cannot be empty
• Variant description cannot be empty

Generated Documentation

Fill in required fields to generate documentation

Best Practices

• Write specific, measurable hypotheses with expected impact
• Define clear success criteria before launching
• Include at least one control and one treatment variant
• Document all assumptions and potential risks
• Share documentation with stakeholders before launch
• Update the results section after experiment completion
• Use version control (Git) to track documentation changes

Learn More in The Course

This tool is derived from Module 1 of "The Ultimate Growth Engineering Course." Learn the complete experimentation framework, how to design better tests, and interpret results like a pro.

Explore the Course