UTM Parameter Builder
Generate properly formatted UTM-tagged URLs for tracking your marketing campaigns across all channels.
What are UTM Parameters?
UTM parameters are tags you add to URLs to track the effectiveness of your marketing campaigns. They help you understand which campaigns, sources, and content drive the most traffic and conversions.
Build Your UTM URL
The full website URL (including https://) where you want to send traffic
Where the traffic originates (e.g., google, facebook, newsletter)
The marketing medium (e.g., cpc, email, social, banner)
A specific campaign name for your own reference (e.g., summer_sale_2024)
Identify paid search keywords (useful for Google Ads)
Differentiate similar content or links within the same ad (A/B testing)
UTM Best Practices
✓ Do
- • Use consistent naming conventions (lowercase, underscores)
- • Be descriptive but concise
- • Document your UTM naming strategy
- • Test your links before launching campaigns
- • Use UTM builder for every external link
✗ Don't
- • Use UTMs for internal links (skews analytics)
- • Include spaces or special characters
- • Mix uppercase and lowercase inconsistently
- • Forget to track your UTM links somewhere
- • Use overly long or complex parameter values
Learn More in The Course
This tool is derived from Module 1 of "The Ultimate Growth Engineering Course." Learn the complete experimentation framework, how to design better tests, and interpret results like a pro.
Explore the Course