Acquisition & Traffic

Campaign Brief Template

Generate comprehensive marketing campaign briefs with objectives, channels, key messages, KPIs, and success metrics for team alignment.

Campaign Brief Template

Create comprehensive marketing campaign briefs with objectives, channels, key messages, and success metrics. Perfect for aligning teams and stakeholders.

Campaign Overview

Campaign Name *

Objective *

Target Audience *

Start Date *

End Date *

Budget *

Campaign Owner *

Channels & Messaging

Channels *

Key Messages *

Performance & Deliverables

KPIs (optional)

Deliverables (optional)

Additional Information

Competitor Insights (optional)

Risks & Mitigation (optional)

Required Fields Missing

• Campaign name is required
• Objective is required
• Target audience is required
• Start date is required
• End date is required
• Budget is required
• At least one channel is required
• At least one key message is required
• Campaign owner is required

Generated Campaign Brief

Fill in required fields to generate brief

Best Practices

• Define SMART objectives (Specific, Measurable, Achievable, Relevant, Time-bound)
• Align campaign goals with overall business objectives
• Research target audience demographics, pain points, and preferences
• Set realistic budgets based on channel costs and expected ROI
• Create campaign timelines with buffer time for approvals and delays
• Share briefs with all stakeholders before campaign launch
• Review and update briefs based on campaign performance

Learn More in The Course

This tool is derived from Module 1 of "The Ultimate Growth Engineering Course." Learn the complete experimentation framework, how to design better tests, and interpret results like a pro.

Explore the Course